CFI - Cinematic Forecasting and Investment Assurance LLC ™
Investor Opportunities in Motion Picture Profits through Feature Film Box-Office Forecasts / Pre-Production Script Development / Cinematic Archetype Casting / Component Formulation Design / U.S. and Global Market Consulting & Mass Audience Forecasting
Several years ago CFI Assurance™ developed an exclusive profit forecasting paradigm that correctly forecasts the future performance of every new motion picture before it is placed into production. The new evaluation process exposes the undetected components that are silently hiding, deep inside every new film or television project. These ambiguous components build up into component formulations that contain unique statistical values and carry a specific weight with your future audiences. By tabulating those intrinsic formulation values before casting and pre-production, they can forecast each screenplay's word-of-mouth propensity and its commercial viability, along with its future U.S. profitability, and its future worldwide income level. In this way, they identify your next film project's unseen strengths or weaknesses and check improvements before you invest in the project. In eight years of testing, they have demonstrated an overall accuracy of over 90% correct profitability forecasting. And by tracking the project from script to screen, they can actually insure every forecast. Through use of the Motion Picture Index (the MPI™), CFI™ can extrapolate and tabulate the total equation of component valuations for every feature film and then forecast the size of the audience attraction and the film’s profitability before it is released to the audience. These component valuations are tabulated from private reviews of the screenplay's construction, its storyline formulations, comparisons of character archetype to the expected casting, plus an analysis of the inherent production component organizations, and a calculation of budgetary probabilities before the film goes into production (or while it’s in production). After the component reviews, they discreetly track a film's progress from pre-production and development, all the way through post-production and marketing, to insure compliance in all of the positive component organizations. Besides the Motion Picture Index™ domestic box-office forecasts ... CFI™ is the only mass-market audience analysis and project development company that provides the INTERNATIONAL component valuations that correctly forecast the incomes from the worldwide box office, before you invest millions into a global production. CFI™ also provides in-depth market research, psychological audience response tracking and motion picture screenplay analysis for producers, directors, writers, and financiers. CFI™ technology reduces production time and cost and greatly enriches product quality. Their component correlation technology also prevents losses from mismatched sexual chemistries, misplaced star archetypes and misguided film componentry defects in casting and marketing.
CFI Methodology as Compared to Other Applications
The results of past and present big screen failures have proven conclusively that motion picture industry marketing surveys are fairly inadequate for correcting the mysterious failures of filmmaking. They have an ever failing success rate as time goes on and audiences evolve (see page 5.12 older methodologies for details). They fail to consistently pinpoint the mass audience deficiencies, nor can they explain the specific socio-psychological reasoning behind any of the already noted audience errors. Once any one of those errors is anchored inside the production of a motion picture, it is way too late to compensate or adequately correct it.
The sublime yet intrinsic screen component problems waiting to annihilate you should be attentively avoided BEFORE the cameras start to roll. No target audience sampling or focus group pre-screening will remove flaws already ingrained throughout the movie.
Rather than just asking an atypical audience at pre-release screenings to analytically second-guess the mass-market appeal of directorial elements or principal photography -- or rather than just performing random telephone samplings of homebound volunteers for their subjective impulses (an archaic national research methodology at best) -- CFI™ has also culled and extrapolated the successful pattern equations from decades of cinematography and we have analyzed the audience’s commercially objective response to comparative visual and audio elements of multiple screen dynamics. We delve more and dig deeper into the audience psyche than any other market research firm in Hollywood to date.
What makes us better than any other media analyst or market research group is our proprietary measurement tools, our CorePersona™ archetype identification software, and the exclusive cooperation of cinematic psychology and sociology Ph.D.s from around the country.
CFI™ doesn’t JUST collect data and speculate on trend analysis. Our psychological experts dig deep into the behavioral patterns of screen audiences and box office responses from past and present demographic models. We extract the fundamental motivations for their behavioral attributes and then graph the appropriate data to be corrected into future studio developments and independent projects. These new biometric research methods expose the deep-seated audience responses to big screen personalities and inherent archetypal profiles -- profiles with matching storyline archetypes that formulate successful interactions in audiences worldwide.
The recent discovery of these psychometric tools have given CFI™ the specific measurements needed to make archetypal 'audience response' imaging judgments and to perform quality talent essence valuations. We found the true biometric patterns involved in big screen successes and compiled them into a complete and comprehensive program for improving motion picture packaging.
By comparing the ticket buying reactions of live audiences to cinematic formulations and screen dynamics, we uncovered the biometric components they continuously reacted favorably to...and those which inspired them and their friends to attend the theater. We also found the errors that vexed the rest of them and caused them to shy away. We can show you what any film-going audience rejects and despises – and we can assist you in avoiding the pitfalls that discourage and disappoint your buyers. With this new paradigm, we can accurately predict the answers to your film component complications -- and do it well before your exposure is publicized.