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The Four Screen Dynamic™ Applications from CFI™
NOBODY REALLY WANTS TO SPEND HUNDREDS OF MILLIONS OF DOLLARS TO FUND PROJECTS THAT FAIL ...
Yet year after year every major studio - every talented Hollywood director - every top dollar actor - and every high level crew can make enough flops to financially sink a few Fortune 500's.
Moreover ... THEY REALLY AREN'T EVEN SURE WHY THEY ARE FAILING!
Both their critics and collaborators fail to recognize the components that cause these big screen errors. Film professionals and studio executives can be fumbling, apologetic and excusatory - but more often than not they go bankrupt because of these unresolved plights. Press release tirades blaming some obscure, unforeseen condition is the best they have to offer as an excuse.
THE NEW DYNAMICS DISCOVERED THROUGH CFI SCREEN RESEARCH
Arising from our in-depth research was a pattern of audience perceptions, which analyzed could predict the success or failure of ANY motion picture investment and development in the United States.
We discovered that biometric archetype film formulations could underline the exquisite nature of cinematic story telling and accelerate its visual fulfillment.
We found the permanent keys to screen casting for the intrinsic elements required in commercial star power and audience enchantment.
We found more than two-hundred objective formulations required for unbounded believability in storyline execution and presentation.
We found the unconditional answers for cinematic risk aversion and total audience acceptance.
(And yes, it sounds odd that after all this time, some new technique should enter the film business with such an accomplishment - but it's true. And though it's a bit hard to believe, it is very convincing once you've witnessed a private demonstration of its exactness.)
This new paradigm immediately improves the commercial quality and viability of feature film productions through four strategic programs using audience response psychology and archetype applications.
The Four Screen Dynamics™
1. CASTING DYNAMICS™
for storyline archetype formulation and character direction to eliminate Mis-Directed Storyline Archetypes. (CD-1)
2. CHEMISTRY DYNAMICS™
for the feature actor's sexual counterpart or romantic character selection and avoiding Mis-Cast Sexual Chemistry Archetypes. (CD-2)
3. COMPONENT DYNAMICS™
for mass audience validation and catalog glorification to escape Mis-Formulated Cinematic Componentry. (CD-3)
4. CHARISMA DYNAMICS™
for mass audience gratification through essence and archetype applications including Talent Attractional Analysis™ and Audience Response Profiling™ for illuminating Mis-Matched Starring Role Essence and Archetypes. (CD-4)
SO ? WHY DO GOOD PEOPLE MAKE BAD FILMS ?
Unsolved errors in filmmaking have decimated careers, humiliated financiers, annihilated audiences and decapitated theaters for decades. For the most part, failures in motion picture formulation have left screen professionals bemused and bewildered.
Those intimate factors resulting in their box-office disasters remained hidden deep inside audience psychology. The internal mechanisms involved in screen audience gratification were extremely difficult to detect as they continually manifested themselves in the following dilemmas...
How?
can established Producers and Directors?
with all the experience and financing possible?
develop a fantastic product one year and then turn around and direct a complete dumpster the next? How could they choose actors that even their own fans and audiences completely reject? It's a result of previously unrecognized...
1. MIS-DIRECTED Storyline Archetypes a problem solved by CFI Talent Casting Dynamics™
Why?
do beautiful, sexy, powerful screen stars?
with all the sensuous energy possible create such hot chemistry with co-star 'A' ? then fail limp and anemic with even more gorgeous co-star 'B' in the next outing? Were they just tired or what? (Obviously there is an audience response mechanism inside sexual chemistry that their directors haven?t learned yet.) The paradox is created by previously unrecognized...
2. MIS-CAST Sexual Chemistry Archetypes a problem solved by CFI Talent Chemistry Dynamics™
How...
does a successful veteran film distributor or accomplished Hollywood studio chief?
with all the experience and creative powers in the world ... pick a fantastic storyline one day ? and then pick a complete loser the next? Why is it they cannot pick great films EVERY TIME? And why are the other projects they threw away succeeding -- while the ones they kept are falling apart at the box office? These errors are due to previously unrecognized problems in?
3. MIS-FORMULATED Cinematic Construction: a problem solved by CFI Screenplay Componentry Dynamics™
Why...
do professional, Academy Award winning actors?
do a marvelous job in "FILM 1" ... then suddenly tank in "FILM 2" ... and then shine again in films 3 & 4? only to flounder even worse in films 5 & 6? What were they doing? Did they have a bad day or were they just taking the day off? Why aren't they good actors in EVERY film they appear in? Is it just the role they were attempting -- or was it some flaw in their skill? Actually, it was simply a case of previously unrecognized...
4. MIS-MATCHED Starring Role Essence and Archetype a problem solved by CFI Marketing Charisma Dynamics™
Below are the four important answers to the questions above provided by CFI Screen Dynamics™
We encourage you to take the time to read this document to get a fuller appreciation or conception of what this new paradigm can do for your studio, agency, film distribution or film financing. CFI™ is the only provider of the following applications in motion picture development and casting;
1. CFI CASTING DYNAMICS™ and SCREEN ESSENCE IMAGING (CD-1)
for storyline archetype formulation and character direction to eliminate Mis-Directed Storyline Archetypes.
At CFI™, we have charted in graphic detail the intricate personality factors and psychological imageries that have formulated the populist character/roles and cinematic archetypes throughout film history. This paradigm prescribes how audiences respond to subconscious opposites portrayed through every face inside the lens ... and how audience's innate mental reactions to facial, vocal and kinetic articulations by cinematic archetypes make or break your show.
What this new program reveals is a dynamic, theatrical biometric interaction between your audience and four basic storyline archetypes. CFI™ has the exclusive software technology to identify an actor's own neurological archetype for matching to the basic archetype of the storyline. That matching relationship must be achieved for a profitable emotional exchange with each audience.
CFI™ will provide you with precise research and marketing data needed to unveil the unique charisma deep inside every talent using the exact formula for infusing charismatic screen presence into every role. CFI™ profiles new and ascending talents charismatically with data from our exclusive audience response research. We measure talent for box office potential as perceptualized by audiences. If they have IT, we can prove IT ... and exactly what kind it is and how much exists -- before you invest more time or money in their projects.
CFI™ investigates and extrapolates the SCREEN ESSENCE IMAGERY of individual players proposed for film, television or stage casting, entertainment auditions, and/or other photographic developments and our clients avoid wasting time on actors with inadequate star power imagery.
2. CFI CHEMISTRY DYNAMICS? and CHARISMATIC ENSEMBLE IMAGING (CD-2)
for the feature actor's sexual counterpart or romantic character selection and avoiding Mis-Cast Sexual Chemistry Archetypes.
We correlate talent archetypes for validating the audience's expectations of sexual chemistry and achieving a more intense imagery and larger word-of-mouth than ever before. In other words, we can definitively guarantee you will obtain absolute sexual chemistry using Screen Dynamics™.
With CFI™ casting techniques, directors can replace the subjective old school routines of guessing which talents might 'click' with objective precision and clarity. We can ensure charismatic selection of every combination of entertainment talent using our archetypal role analysis with specific essence imagery and accurate romantic chemistry - and we can do it at speeds twice as fast as current casting.
CFI™ can biometrically prove which individual roles your leading talents should choose to enhance their careers; and which specific roles can accelerate, or decimate, their careers. Our valuable applications provide our clients with data describing exactly which roles and which screen partners an actor should work with for increasing their ultimate star power.
This documentation proves which roles work for which actors and which romantic partnerships generate true sexual chemistry and which don't; thus preventing future film failures and earning you millions in repeat sales.
To enhance new ensemble projects and to breathe life into long-running ensemble shows, CFI™ also evaluates and correlates the CHARISMATIC ENSEMBLE IMAGERY of film, television, and theatrical ensembles and talent pools at agencies, management companies, publicity firms, or studios.
3. CFI CONSTRUCTION DYNAMICS™ and PATTERN IMAGERY
for mass audience validation and catalog glorification to escape
Mis-Formulated Cinematic Componentry. (CD-3)
We profile the over two-hundred advanced components in historically successful films and extract the viable formulations and previous compilations of cinematic elements found therein. These are silent psychometric formulations hidden deep within the common components already in use today. These deeper biometric profiles provide insight into advanced audience expectations and emotional priorities for guidance in pre-production choices and story development.
Pre-conditioned audience expectations create psychological constructs ready to kill any new project that fails to include them in appropriate conditions. The timeless, storytelling processes that artfully pre-program these subconscious expectations into worldwide film audiences have many silent components which must be addressed. Without the precise recognition of their emotional expectations, the audience feels as though they don't exist - and your commercial viability is dismissed.
There are over two-hundred patterns of feature film paradigms by which the audience subconsciously decides whether to make or break your production.
These component patterns are historically proven to determine the financial success or failure of any motion picture. They are complete coherent and logical constructs - originating in the beginning of the project and following through to the end. What was once the elusive and frustrating problem of audience loyalty is now a completely pre-programmable process. Accurate foreknowledge of a project's box-office appeal is now completely identified by CFI Motion Picture Index™ results.
If, after evaluation, your project's component score is positive, you win.
If it is negative - you lose.
It's simple, concise, and it succeeds in over 90 percent of its attempts.
For every twenty movies you distribute in North America, less than one will fail at the U.S. box office.
We analyze and evaluate the COMPONENT PATTERN imagery of motion picture projects in development or production and provide our clients with in-depth understanding of each project's correct components (including archetype casting and sexual chemistry) for use in motion picture imaging. Our clients stop wasting money on inadequate motion picture elements and increase their profits with correct cinematic construction.
The Motion Picture Index™ and Screen Dynamics™ are our most important technologies and our foremost industry activities. Predicting the fiscal probabilities of every new production is now absolute and exact.
The following programs are additional industry benefits we can also make available on request.
4. CFI CHARISMA DYNAMICS™ and MASS MEDIA IMAGING (CD-4)
for mass audience gratification through essence and archetype applications including Talent Attractional Analysis™ and Audience Response Profiling? for illuminating Mis-Matched Character/Role Essences and Archetype.
Researching the mass audience perceptions of an actor gives us the data profile necessary for designing audition and casting directions. This special audience response profile guides actors in finding roles matching them with the audience's deepest and most intrinsic emotional expectation of them. By validating themselves in the eyes of their audience, they achieve much greater acclaim and notoriety. Producers, directors and casting directors will also find them more gratifying as well.
CFI™ can psychometrically prove how your talent's personal screen essences will advance or diminish their auditions or callbacks. We can guide actors in what they should know about formulations of charismatic imagery for advancing their audition skills and building memorable cinematic capacities.
CFI™ can also enhance and invigorate the MASS MEDIA IMAGERY of opinion leaders committed to the advancement of public careers ... showing them how to enhance their own audience gratifying essences and archetypes in their public presentations.
These incredible applications increase the subject's confidence and dramatically amplify their most effective attributes. By integrating our unique new applications and formulations into the operations of entertainment and media representatives, we guide talent in achieving the awesome charisma they need for superior image marketing.
We describe in black and white detail how subconscious biometric attributes in film talent technically transform into the mystiques of Hollywood stardom. This program defines an audience's subconscious response to facial and vocal articulations within archetypal character. These specific myo-electric articulations are the keys to the essence and archetype of every successful career.
What our product reveals is a dynamic visual human interaction that once incorporated into cinematic career development and promotion will guarantee career chemistry and glamorize every role of any qualified actor. It also erases previous damage caused by poor cinematic choices. It will regenerate careers that were previously handicapped and restore star reputations already devastated by commercial failure.
(Two of the additional profiling tools we provide with Charisma Dynamics™ are Talent Attractional Analysis™ [TAA] and Audience Response Profiling™ [ARP]. These two unique disciplines delve further into personal enchantment and enhancement of talent with the tools needed for charismatic audience acceptance.)
TAA
This process provides the talent with precise audience recognition information derived from detailed market research and audience analysis. Combinations of tabulations provide entertainment-marketing teams with graphic diagrams of exact attitudes and attributes the audiences are personally expecting from each talent. Armed with foreknowledge of what the audience expects, TAA generates security and encourages the ability to be confident, focused, directed and to maintain career consistency which is key to future revenues and credibility.
ARP
This technology gives young professionals the modern essential archetype secrets so desperately needed for populist audience success. This system teaches any entertainer the secret of charismatic clarity and rapidly propels a career up the ladder to mass audience acceptance. This exceptional knowledge prevents damaging celebrity missteps and cures career vacillation. It creates confidence in a lifetime of success and exploits the stock of previous projects, making the talent even more valuable the second time around.
Through examination and execution of the over two-hundred CFI Screen Dynamic™ components and thousands of structural formulations ... true earnings management in filmmaking is finally achievable.
The once intangible, impulsive, invisible wizardry of Hollywood is now consistently re-creatable in completely understandable and tangible terms.
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