CFI - Cinematic Forecasting and Investment Assurance LLC ™

Investor Opportunities in Motion Picture Profits through Feature Film Box-Office Forecasts / Pre-Production Script Development / Cinematic Archetype Casting / Component Formulation Design / U.S. and Global Market Consulting & Mass Audience Forecasting

1.1 future film forecasts

1.2 last weekend forecast

1.3 - 2011 profits & loss

1.4 - 2010 profits & loss

1.5 - 2009 profits & loss

1.6 - 2008 profits & loss

1.7 - 2007 profits & loss

1.8 - 2006 profits & loss

1.9 - 2005 profits & loss

1.10 - 2004-2002 charts

1.11 - 2001-1999 charts

1.12 CFI CONTACT INFO

2.1 intro to CFI

2.2 twenty-one questions

2.3 beta-testing complete

2.4 products & services

2.5 application & benefit

2.6 comparing methodology

2.7 client applications

2.8 four screen dynamics

2.9 playability errors

2.10 quadrant solutions

2.11 forecasting accuracy

2.12 edge on competition

3.1 film components

3.2 simple components

3.3 complex components

3.4 resolution components

3.5 horrific components

3.6 the two behaviorisms

3.7 audience psychology

3.8 suspending disbeliefs

3.9 four media approach

3.10 reading their faces

3.11 observing audiences

3.12 observing emotions

4.1 archetype vs. stereo

4.2 modern archetypes

4.3 good/bad guys ID key

4.4 line by line paradigm

4.5 face mapping tools

4.6 the classic archetype

4.7 casting examples

4.8 writers and archetype

4.9 subtypes & essences

4.10 act as VS. act like

4.11 Jung archetypal map

4.12 the MBDI vs. MBTI

5.1 script consulting

5.2 assist flow chart

5.3 production benefits

5.4 database tracking

5.5 client confidential

5.6 forecast fallibility

5.7 how the others fail

5.8 weekend mentality

5.9 neuromarketing news

5.10 neuromarket article

5.11 film neuromarketing

5.12 older methodologies

6.1 old studio systems

6.2 studio system assists

6.3 agent & mgr. benefits

6.4 improvements 4 talent

6.5 attending to imagery

6.6 the best attributes

6.7 talent research

6.8 star power ratings

6.9 star client results

6.10 secret sex chemistry

6.11 archetype inventory

6.12 sub-type inventory

7.1 CFI contact info

7.2 similar companies

7.3 actor archetype lists

7.4 bibliography to study

7.5 urls continued study

7.6 ROIs for 1999 & 2000

7.7 ROIs for 2001 & 2002

7.8 ROIs for 2003 & 2004

7.9 ROIs for 2005 & 2006

7.10 ROIs for 2007 & 2008

7.11 ROIs for 2009 - 2010

7.12 ROIs for 2011 - 2012

page 3.3
   



A Sample of Complex CFI Component Formulations

Keeping Audiences Happy in their Suspended 'Dis'Belief

 



In the U.S. motion picture business, there are over two-hundred film component formulations which were created decades ago by audience expectancies and are the very foundation of an audience’s ability or desire to suspend disbelief in the cinema and enjoy commercial cinema.

 

Repetitious parameters in commercial motion pictures generate mental conditioning which program the audience into accepting similar patterns of mass marketed films through the suspension of disbelief.  This also causes them to reject films with any dis-similar routines failing to meet their pre-conditioned expectations.

 

The following are a small portion of the over 200 CFI cinematic components valuations on which entire mass audiences hang with anticipation.  Those are over two-hundred important ways your audience assimilates your product during their film-going experience.  Over two-hundred ways by which you can both magnify and exalt, or annihilate and decimate your audience’s trust and desire.

 

There are over two-hundred psychological components which must be addressed correctly -- or you fail in proportion to the number of components you have mis-addressed and betray your mass audience.  So whether your job is to entertain or to educate, it cannot possibly be conducted profitably with an audience that feels betrayed.

 

These components are not about your typical story development formulas or theoretical storytelling plotlines.  These components are development and production components that are instrumental in the commercial success of any film, regardless of its content or context. 

 

There “suspension of disbelief” paradigms which must be activated in your presentation in order to provide a platform for your audience in which to suspend disbelief.  If you fail to provide these paradigms, you will betray your audience and disrupt their capacity to accept of your product.

 

A couple of these component formulations have been well-known for decades, BUT those components which had not yet been discovered are the most crucial for mass audience acquisition.  Sometimes they happened serendipitously, and sometimes, they happened on purpose.  But 'sometimes' is not enough -- especially when the economic life of your business hangs in the balance.

 

It has only been in the last decade that the complete spectrums of component factorizations were psycho-graphically identified.  These components were sociologically validated and authenticated by audience response demonstrations and thousands of film product profit and loss outcomes. 

 

Every successful film in history has used component formulations correctly,

while every film failure in history has not.

 

Enhancing positive film components or avoiding negative film components and formulation oversights in development and production are the goals of every producer.  However, to avoid errors, you must have consciousness of their existence and the effects they have on your consumers and their skeptical friends.  Not only must you include the positive components to make a profit at the box-office, you must avoid including negative components that will cause you to lose it.

 

Awareness of the audience and how they choose to attend or avoid your film is all it takes.  Investing in understanding these important components provides you with the tools required to secure your investment and insure the success of your product. 

 

An explanation of the non-confidential portion of the over two-hundred critical film components is given below:

 

NOTE: The percentage values used to calculate profit and loss projections and indicate audience potential which are associated with positive components 1 through 6 and 8 through 9 are included below as they do not represent any formulation or component scoring data which is secret. 

 

The biometric identification technology used to specifically formulate the first eight components is deleted from the explanation -- as it is proprietary information reserved only for licensed producers, agents, or distributors under confidential business agreements with CFI.

 

Both the formulation information and point value data which is associated with positive component numbers 10 through 14 is completely confidential and proprietary information.  No explanation of component ten through fourteen or their point valuations will be given at any time.

 

The formulation information concerning the remaining components is included among the explanations, though the point values used to calculate projections and profit potential with positive components and negative components 15 through 223 have been deleted from the remainder of the explanations.  Those point valuations are reserved for licensed producers or distributors.

 

 

MOTION PICTURE COMPONENT SAMPLES

 

Below are explanations describing the first eight of over two-hundred CFI component valuations.  These component samples include several scoring parameters. 

 

The point values used to calculate profit and loss projections and indicate audience potential which are associated with positive components 1 through 6 and 8 and 9, are included below as they do not represent any formulation or component scoring data which is contractually confidential.  Only a limited explanation of component 7 is given as the remaining data concerning this component is confidential.

 

The biometric software identification technology used to specifically formulate the first eight components is not explained as it is proprietary information reserved only for licensed producers, agents or distributors under confidential business agreements with CFI.

 

Both the formulation information and point value data which are associated with components 10 through 87 are proprietary intelligence reserved for licensees of CFI and are deleted below.  No explanation of those components or their point valuations will be given here.

 

Following the formulation and point valuations for the components are explanations of how the audience’s Suspension of Disbelief is affected (or dis-affected) for each cinematic component.

 

 

These are abbreviations in the following explanations;

D = Component used in motion picture Development.

P = Component used in motion picture pre-Production or Production.

M =Component used in motion picture post-production and Marketing.

 

Spreadsheet column codes refer to columns on spreadsheets of motion picture databases listing all the films evaluated and scored with the CFI Component Formulation Technology.  For copies of these spreadsheets, please contact CFI.

 

+ = Positive scoring cinematic component

X = Negative scoring cinematic component

 

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D/P/M

COMPONENT – spreadsheet columns "Ar", "#" and "A"

+ 01 NAI -- Neurological Archetype Identification – for LEAD ACTOR no.1

from BMA (biometric mapping analysis)

 

This is the biometric technology used by CFI to correctly identify the cinematic archetype and essence of each actor, as visually interpreted by the film audience during a talent’s on screen performances.

 

TNA=Talent’s Natural Archetype

Every actor is born with a dominant neurological archetype (either the A/=ANTI-HERO or T/=TRUE HERO) which is identified with exclusive CFI video software.  When correlated correctly, their archetypes fulfill the audience’s emotional anticipation, and gratify the audience’s primary psychological expectation.  This component can score 6 percentage points when archetypes have been cast correctly.

 

Q1=Quotient 1 -- Objective for Self VS.  Subjective to Others (social subjectivization).

This portion of the inborn archetype is nurtured into the talent throughout childhood and quantifies the actors’ own archetype.  When the talent incorporates these qualities into their performances, they will further gratify the audience’s expectation.  This component can score 2 percentage points if cast correctly.

 

Q2=Quotient 2 -- Object Orientation VS.  Subject Orientation (personal objectivization).

This portion of the inborn archetype is also nurtured into the talent throughout childhood and manipulates the actors’ intention.  When the talent incorporates this quality into a performance, they will further validate the audience’s expectations.  This component scores 2 percentage points when cast correctly.

 

+ 03 NAI -- Neurological Archetype Identification – for Supporting Actor no.2

(same descriptions, quotients and scores as all items in component no. 1 above)

 

+ 05 NAI -- Neurological Archetype Identification – for Supporting Actor no.3

(same descriptions, quotients and scores as all items in component no. 1 above)

 

VALUATIONS

Each of these three leading actors can receive credit for an additional 10% of the films success if the actor’s natural archetype and its quotients correspond to the archetype of the character in the storyline.  When all three actors cinematic archetype scores are combined together they account for up to 30% of the score needed for a film to profit.

 

 

SUSPENSION OF DISBELIEF AND AUDIENCE BETRAYAL

in film components no. 1, 3 & 5:

 

The audience suspends dis-belief and is completely willing to accept an actor’s face and it’s biometric indicators as projected on the screen.  If the actor was cast in the wrong cinematic archetypal role, he will be playing his face in the wrong content and the audience will be discouraged by the performance and inform others not to attend that film.  THE AUDIENCE’S TRUST IN THE FACE THEY FIRST SAW -- WHAT YOU SHOWED THEM FIRST -- WAS BETRAYED BY THE OPPOSITE TYPE OF CHARACTER OR ROLE THE ACTOR ATTEMPTED TO PORTRAY.

 

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D/P/M

COMPONENT – spreadsheet columns "E/s", "#" and "A"

+ 02 AEI -- Articulated Essence Identification – for LEAD ACTOR no.1

 

This is the CorePersona software and audience survey response identification devised by CFI to correctly identify the archetypal essences and essence set of each actor as audio/visually absorbed and empathized by the audience. 

 

E = conditioned essences

This portion of the cinematic archetype is conditioned by thought pattern development during the talent’s life experiences and quantifies the feeling or characterization within the hero archetype.  When the talent incorporates these qualities into their performance, they will continuously gratify every audience’s expectation.  This component can score 6 percentage points when acted upon correctly.

 

s = charismatic essence set

This component is the audience’s overall interpretation of the actor’s compilation of essences.  It can be identified as either a dramatic set or a comedic set.  This component is valued at 2 percentage points towards the component score when the actor is chosen for a role complimentary with its essence set.

 

C=comedic or D=dramatic essence set

The dramatic essence set is a set of essences that predominantly include attributes that charismatically rnhance a characterization with a dramatic feeling or thought pattern.  The comedic set is the exact opposite.  When cast correctly this component is valued at 1 point.

 

+ 04 AEI -- Archetype Essence Identification – for Supporting Actor no.2

(same description and scores as items in component no. 1 above)

 

+ 06 AEI -- Archetype Essence Identification – for Supporting Actor no.3

(same description and scores as items in component no. 1 above)

 

VALUATIONS

Each actor can receive credit for an additional 8% of the films success if the actor’s articulated essences and essence set correspond to the cinematic archetype in the storyline.  When all three actors scores are added together they account for 24% of the film’s success.  When added to the scores from the archetypal acting components, the total talent component scores can equate to 54% of the total points needed for profitable box-office revenue.

 

 

SUSPENSION OF DISBELIEF AND AUDIENCE BETRAYAL

in film components no. 2, 4 & 6:

 

The audience suspends dis-belief and is completely willing to accept the actor’s face and it’s biometric indicators as projected on the screen.  If the actor was directed into the wrong essences he will be playing his face in the wrong context, and the audience will be discouraged by the performance and then inform others not to attend that film.  THE AUDIENCE’S TRUST IN THE FACE THEY FIRST SAW -- WHAT YOU FIRST SHOWED THEM -- HAS BEEN BETRAYED AGAIN.  YOU REALLY NEED TO KNOW WHAT THAT AUDIENCE FIRST SAW IN THAT FACE AND WHAT THEY ARE EXPECTING IT TO CORRESPOND TO THE STORYLINE.

 

 

IMPORTANT VALUATION NOTE:

Each actor can receive up to 18% of the total needed for profitability if ALL the actor’s components correspond to the character/role in the storyline.  When all three actors scores are added together they account for 54% of the total positive score required for profitability.  This is the highest point score of any of the other components in the formulation.  Using CFI software to identify the exact archetype and essence set for each actor and correctly organize them to the correct storyline archetype is extremely important for audience gratification.

 

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D/P/M

COMPONENT – spreadsheet columns "Ar" and "B"

+ 07 RAM -- Romantic Archetype Formulation or Gratuitous Sex – for ACTOR no.1 and

ACTOR no.2 (or another supporting actor).

 

When the actor’s archetypes are formulated correctly they generate an electromagnetic field that emotionally excites the audience as it reflects in corresponding light wave patterns off the screen. It generates reciprocal muscle articulation and this entices the audience into an acceptable form of safe but sexual voyeurism, which they relive the excitement of whenever they recite the experience to their friends.  This excitement encourages multiple retellings

 

VALUATIONS

(These valuations and any further explanation are completely confidential.)

 

 

SUSPENSION OF DISBELIEF AND AUDIENCE BETRAYAL

in film component No. 7:

 

The audience suspends disbelief and is completely willing to accept the actor’s faces and their biometric indicators as projected on the screen.  If the actors have correct archetypes, they project a continuity that the audience finds appealing. 

 

When the actors have correctly formulated archetypes, they project a cooperative energy.  They appear to be happy to be together and the audience suspends dis-belief and becomes anticipatory about their physical activity.   If they have un-formulated archetypes, they project a non-energy field.  They appear argumentative to the audience and the audience will not anticipate sexual companionship. The audience will be discouraged by the disjointed performance and inform others not to attend the film.

 

THEY TRUST YOU TO SHOW THEM CHEMISTRY WHEN YOU LEAD THEM INTO A SEXUAL EXPERIENCE.  They expect you to show them the best romantic stuff you can.  Betray that trust and they warn of others of their disappointments, instead of what were pleasures in attendance 

 

Notwithstanding that, the suspension of disbelief affords an audience the luxury of giving themselves the benefit of the doubt that they are not wrong for watching whatever you show them.  Now they can voyeur into the moral consequences or gratuitous sex they’d never ever allow themselves to see in real life.

 

VERY IMPORTANT VALUATION NOTE:

Using CFI software to identify the actor’s exact archetypes and formulate them together in believable romance is extremely important for audience gratification.  When correct archetypes are employed in a film including romance it will create more than enough percentage points needed to qualify the film as a moneymaker in North America (assuming there are no additional negative components involved). 

 

If romance is not included in the plot, the deficit can be compensated for by good production value points and by avoiding any point subtractions from using other negative components. 

 

D/P/M

COMPONENT – spreadsheet column "C"

+ 08 CAA -- Character Actor Archetypes

 

This is the CorePersona technology used by CFI to correctly identify the cinematic archetype and essence of each character actor as it is visually interpreted by the film audience. 

 

TNA=Talent’s Natural Archetype

Every actor is born with a dominant neurological archetype (either the A/=ANTI-HERO or T/=TRUE HERO) which is identified with exclusive CFI video software.  When correlated correctly, their formulated archetypes fulfill the audience’s anticipation and gratifies the audience’s primary psychological expectations.  This component can score 5 percentage points when cast correctly.

 

Q1=Quotient 1 -- Objective for Self VS.  Subjective to Others (social subjectivization).

This portion of the inborn archetype is nurtured into the talent throughout childhood and quantifies the actors’ own archetype.  When the talent incorporates these qualities into their performances, they will further gratify the audience’s expectation.  This component can score 2 percentage points when cast correctly.

 

Q2=Quotient 2 -- Object Orientation VS.  Subject Orientation (personal objectivization).

This portion of the inborn archetype is also nurtured into the talent throughout childhood and manipulates the actors’ intention.  When the talent incorporates this quality into a performance, they will further validate the audience’s expectations.  This component can also score 2 percentage points when cast correctly.

 

VALUATIONS

Each character actor can receive up to 18% of points required when cast correctly.  The total points scored by all character actors is divided by the number of character actors to produce an average point score of up to 18% of the points required for profitability.

 

 

SUSPENSION OF DISBELIEF AND AUDIENCE BETRAYAL in film component no. 8:

 

The same as with the leading actors, the audience suspends disbelief and is willing to accept the actor’s faces and their biometric indicators.  If the actors were cast in the wrong archetypal role, they will be playing their faces in the wrong content and context, and the audience will inform others not to attend.

 

 

All remaining film components are available through private contract with CFI.

                          
CFI website map for 2011

1.1 FUTURE FILM Forecasts
2.1 Introduction to CFI
3.1 Unseen Components
4.1 Archetype vs. Stereo
5.1 Screenplay Consulting
6.1 Old Studio System
7.1 CFI CONTACT INFO
1.2 LAST WEEKEND Forecast
2.2 Twenty-One Questions
3.2 Simple Components
4.2 Modern Archetypes
5.2 Assist Flow Chart
6.2 Studio System Assists
7.2 Similar Companies
1.3 2011 Profit & Loss Chart
2.3 Beta-Testing Complete
3.3 Complex Components
4.3 Good/Bad Guys ID Keys
5.3 Production Benefits
6.3 Agent & Mgr. Benefits
7.3 Actor Archetype Lists
1.4 2010 Profit & Loss Chart
2.4 Products & Services
3.4 Resolution Components
4.4 Line by Line Paradigm
5.4 Database Tracking
6.4 Improvements 4 Talent
7.4 Bibliography for Study 
1.5 2009 Profit & Loss Chart
2.5 Application & Benefit
3.5 Horrific Components
4.5 Face Mapping Tools
5.5 Client Confidential
6.5 Attending to Imagery
7.5 URLs to Continue Study
1.6 2008 Profit & Loss Chart
2.6 Comparing Methodology
3.6 The Two Behaviors
4.6 The Classic Archetypes
5.6 Forecast Fallibility
6.6 The Best Attributes
7.6 ROIs for 1999 - 2000
1.7 2007 Profit & Loss Chart
2.7 Client Applications
3.7 Audience Psychology
4.7 Casting Examples
5.7 How the Others Fail
6.7 Talent Research
7.7 ROIs for 2001 - 2002
1.8 2006 Profit & Loss Chart
2.8 Four Screen Dynamics
3.8 Suspending Disbelief
4.8 Writers and Archetype
5.8 Weekend Mentality
6.8 Star Power Ratings
7.8 ROIs for 2003 - 2004
1.9 2005 Profit & Loss Chart
2.9 Playability Errors
3.9 Four Media Approach
4.9 Subtypes & Essences
5.9 Neuromarketing News
6.9 Star Client Results
7.9 ROIs for 2005 - 2006
1.10 2004 - 2002 P & L Chart
2.10 Quadrant Solutions
3.10 Reading Their Faces
4.10 Act As vs. Act Like
5.10 Neuromarket Article
6.10 Secret Sex Chemistry
7.10 ROIs for 2007 - 2008
1.11 2001 - 1999 P & L Chart
2.11 Forecasting Accuracy
3.11 Observing Audiences
4.11 Jung Archetypal Map
5.11 Film Neuromarketing
6.11 Archetype Inventory
7.11 ROIs for 2009 - 2010
1.12 CFI CONTACT INFO
2.12 Edge on Competition
3.12 Observing Emotions
4.12 The MBDI vs. MBTI
5.12 Older Methodologies
6.12 Sub-Type Inventory
7.12 Senior Analyst Bio