CFI - Cinematic Forecasting and Investment Assurance LLC ™
Investor Opportunities in Motion Picture Profits through Feature Film Box-Office Forecasts / Pre-Production Script Development / Cinematic Archetype Casting / Component Formulation Design / U.S. and Global Market Consulting & Mass Audience Forecasting
Trusting in the Suspension of Disbelief ... and how everything will go to hell in a hand-basket if you betray it.
Above all else, the most critical component in our cinematic industry is the audience -- and the way they psychologically respond to your product during their brief visit in the darkness and how they share it with their friends and come back and see it again.“Word-of-mouth” -- nothing in movies is more important.They must watch as if “nothing is impossible, suspending disbelief” in order to maximize the theatrical experience.
They suspend their social defensiveness and inclination to doubt.They suspend their disbelief that the story IS NOT true -- so therein your story has the opportunity to find relativity to the truth in their lives.This intimate trust, tender faith and intimate love for story telling which mass audiences keep sacred within IS the most valuable, the most important and the most overlooked or misunderstood segment of development and pre-production today.
(IN FILMMAKING, THE AUDIENCES "HOPE FOR THE BEST"… the suspension of disbelief.In television viewing it is the opposite.Audiences "Believe in the Worst"… the enforcement of belief.)
WHY then… do SEVENTY-SEVEN PERCENT (77%) or more of all films deemed worthy for spending millions of dollars of advertising and marketing on – never make a single dollar in profit at the U.S. box office?
The reason is simple.THE AUDIENCE WAS 'BETRAYED'. THEIR SUSPENSION OF DISBELIEF WAS DECIMATED.
And an audience won’t share that hurtful, horrible taste you left in their mouths with their friends.They won’t tell their neighbors to go because they don’t want them to suffer the same fate as well. It cannot be said big enough or loud enough…
BETRAYING YOUR AUDIENCE IS SUICIDE!
Specifically, betraying your audience’s suspension of disbelief is a death wish.It’s a curse -- the dark, evil plague of every flop you’ve ever experienced.Betraying your audience’s suspension of disbelief is absolutely and mathematically without doubt, the exact cause of every motion picture failure that ever existed!
Above everything else, the most crucial component in the film business is your audience’s suspension of disbelief and that way that they psychologically respond to product and in how they share it with their friends to come back and see it again and again – or not.NOTHING is in filmmaking is more important.For without an audience to hand you money, nobody will make your cameras -- and nobody will make your film.
Understanding HOW to avoid betraying one’s audience and enhancing their suspension of disbelief, thereby preciously increasing their film going experience, is the entire reason the CFI Motion Picture Performance Index™ and Screen Dynamics™ exists.
Avoiding the errors of suspended disbelief is critical to consistent product life cycling.It is crucial for investment risk aversion and axiomatic for responsible earnings management.
It doesn’t matter if you are creative as all get out … or if you spent a fortune in special effects … or if you’re the greatest director of all time … or if a thousand Academy-award winning thespians graced the stage and it garnered the biggest blitz in advertising history.It all means NOTHING, if no one tells their friends to go see you.You have failed to entertain.You have failed the purpose to begin with.
All the opening weekend money in the world won’t make an audience tell their friends to go see your movie if it betrayed them.And all it takes to betray them, is to ignorantly disrespect their precious and intimate suspension of disbelief -- or the eighty-seven components that psychologically construct it.