CFI - Cinematic Forecasting and Investment Assurance LLC
Investor Opportunities in Motion Picture Profits through Feature Film Box-Office Forecasts / Pre-Production Script Development / Cinematic Archetype Casting / Component Formulation Design / U.S. and Global Market Consulting & Mass Audience Forecasting
Archetype vs. Stereotype and the Opposing Cinematic Archetypes
Steven Speilberg once said in a televised Actor’s Studio interview that; "Different personalities think different ways and different parts have different thoughts.Knowing which way the actor personally thinks, (the actor's archetype) helps you place him in the character (the cinematic archetype) that thinks the same way."
And the late, great Alfred Hitchcock was quoted in one of his last interviews stating; "I believe a director MUST know the psychology of his audience."
With CFI's assistance, you can take advantage of an interactive psychology and focus on the intimate, charismatic communication so important within the motion picture business between the psychology of the audience, and the psychologies of the actors. Sometimes there’s semantic confusion between cinematic archetypes and the common, everyday version of commercialized stereotypes.
Below are the psycho-dynamic differences between the two types.When studied closely, it becomes clear that they are two opposite applications within a theatrical arena.It also becomes clear that archetypes are more instrumental in fulfilling the audiences expectations and satisfying their desire for believability.
STEREOTYPES -- are sociological labels for countless social "personas" or cartoon characterizations that are generally evident in a specific country or culture and are expressed by portrayals of actors in episodes of serialized films, theater or repetitious television programs or commercial advertisements.These visual or audio labels re-enforce the commercial conception histrionically and they are adopted as perpetual icons by casual observers within the life of the culture or society.Stereotypes are indicated by PHYSICAL ATTRIBUTES.
ARCHETYPES -- are psychological labels for two human personalities represented by psychological paradigms that are specifically and biometrically evident globally and are expressed by the behavioral patterns of everyday people in the summation of human life stories.These visual / audio behaviors indicate moral activity historically and they become expected by audiences as life story characters within the portrayal of any human experience.Archetypes are indicated by PSYCHOLOGICAL ATTITUDES. In other words,
Stereotypes are hundreds of generalized, physically commercial examples of personalities which do not represent human moral capacity; while Archetypes are specifically two psychological human behavioral capacities which specifically represent one of two moral examples.
Here’s an example: A stereotype (let’s say a "sexy street hooker") has an image that is physically commercialized, but the actual human choice to fight as a True-hero, or to flight as the Anti-hero, is up to the role written into the story (not up to the graphic image of the call girl).The culturally stereotyped ‘hooker’ image can choose either type of behavior in a story.Successful acting will only occur if the actor, playing the hooker, has the correct personal archetype for the scripted behavior and is correct psychologically for the scripted action the ‘hooker’ takes. If the actor playing the hooker has a personal Anti-hero oriented archetype and the script requires the hooker to kill a homeless woman -- the action is natural and believable. If the actor playing the hooker has a personal True-hero archetype and the script calls for the hooker to save the life of a child in a car fire -- the action is natural and believable. However, if you switch those two actions, the acting will fail.
If the actor playing the hooker has a personal Anti-hero oriented archetype and the script requires the hooker to save the life of a child in a car fire -- the action is UNnatural and NOT believable. If the actor playing the hooker has a personal True-hero archetype and the script calls for the hooker to kill a homeless woman -- the action is UNnatural and NOT believable.
HERE ARE SOME EXAMPLES: Sharon Stone is a CFI biometrically verified ANTI-Hero cinematic archetype. Pretend Ms.Stone is playing the Anti-hero hooker who kills the homeless…that flies. Now pretend she is playing the True-hero hooker who saves a child…that FAILS.
Diane Lane is a biometrically verified TRUE-hero cinematic archetype. Pretend Ms.Lane is playing the Anti-hero hooker who kills the homeless…that fails. Now pretend she is playing the True-hero hooker who saves a child…that flies.
Here’s another point of view;
A "Pollyanna looking mom" could participate in either of two opposite activities.One activity would be to save others at risk (the True-hero role) and the other activity is to just save herself at risk (as the Anti-hero role). Her cultural image as a ‘Pollyanna looking mom’ does not determine which of the two opposite choices she is assigned in the story line.The type of storyline activity is chosen by the writer.What was written determines the actor and archetype that needs to be cast in the role.
AGAIN… Pretend Ms. Stone is playing the Anti-hero Pollyanna mom who kills the homeless…that flies. Now pretend she is playing the True-hero Pollyanna mom who saves a child…that fails. Pretend Ms. Lane is playing the Anti-hero Pollyanna mom who kills the homeless…that fails. Now pretend she is playing the True-hero Pollyanna mom who saves a child…that flies.
ANY stereotype can be a True-hero or an Anti-hero, and it won’t disappoint the audience if the correct actor’s archetype is cast to match the archetype of the script.
However, if the choice of hero activity in the film’s storyline for that stereotype does not match the personal archetype of the actor portraying that stereotype ... the audience is dust.
If the actor’s personal archetypal image does not match the archetypal activity in the storyline, it doesn’t matter what kind of costume they wear, the audience will be crushed.
‘Stereotype’ is a physical or costume image temporarily worn on the body; ‘ARCHETYPE’ is the psychological image permanently worn IN THE FACE.
If the actor’s personal archetype doesn’t match the story’s archetype activity -- the actor’s portrayal is a wasted effort and an huge audience disappointment.