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page 5.1
CFI™ Screenplay Consulting
and Motion Picture Project Assistance line by line item
(correlated to the CFI™ Project Assistance Flow Chart)
Items may be contracted in their entirety, or as smaller individual services.
Services are listed in chronological order from the very beginning of development through to post-production and screenings, with each numbered item correlating to those items visualized on the CFI Project Assistance Flow Chart.
We scrutinize scripts and film projects using CFI's latest component formulation parameters and then return a confidential analysis of your project. All project analysis is prepared confidentially. CFI uses a dedicated server connection to private offices in tandem with off-site, vaulted security and encryption capacities to keep your project's identity secure.
The first step is for you to provide the CFI senior script analyst with any version of your project.
The project version can be in the form of an outline, synopsis, short story, treatment, beat sheet, coverage, screenplay, or even a film in production can be analyzed. The project can be provided on paper, disc, in PDF form, or on any word processing or script software. A completed script on paper is our preferred format. (If sent electronically, we prefer a PDF file.)
For analysis of dailies or an already completed motion picture, we will need to screen a print, receive a copy of the film on DVD, or download it from the net.
I. PROJECT ANALYSIS
Level A
One: (see #1 on the CFI project assistance flow chart)
STORYLINE COMPONENT FORMULATIONS
We privately;
a. Read the script, synopsis, outline, or coverage and begin an audit and a structural component breakdown of the storyline's elemental formulations using CFI cinematic archetype comparisons and CFI component definitions.
b. Investigate the external and internal marketability and playability "structural components" in the storyline and compare them to over two-hundred psychological AUDIENCE RESPONSE prediction parameters and thousands of formulation combinations from CFI's historically-validated database of profitable and unprofitable motion picture formulations.
c. Check your project's storyline and construction for component risk factors concerning playability, then analyze the story's character activities for cinematic archetypal behavior.
d. Analyze your proposed casting by examining the actor's imagery with CorePersona psychometric software to process and validate their cinematic hero-archetype. We evaluate the actors in consideration for archetypal compatibility to storyline characters, and evaluate any conflicts or charisma between the actor's archetype and their character's archetype, or their counterpart's archetype in the storyline.
e. At the end of the analysis, CFI compiles the individual structural component valuations of all the motion picture's playability components, and compile them into a final report and deliver the U.S. profitability and global marketability forecast. (Turn around time is a short as 24 hours for Level A projects.)
Level B
Two: (see #2 on the CFI project assistance flow chart)
NEGATIVE COMPONENT RISK IDENTIFICATION
We confidentially;
a. Generate a list of the NEGATIVE mass audience marketability or playability of structural component and storyline formulations found in the screenplay. These are the component formulations that have eliminated U.S. profitability in every motion picture for the last two decades.
b. Provide detailed explanations of the reasons why these component formulations have historically decimated any film's ability to generate enough word-of-mouth to increase box-office audiences, and why any film containing certain numbers of those negative component formulations are guaranteed to NOT clear a profit at the U.S. box office.
Three: (see #3 on the CFI project assistance flow chart)
POSITIVE COMPONENT IDENTIFICATION
We personally;
a. Generate the list of the POSITIVE mass audience marketability and playability structural component formulations found in the screenplay. These are the component formulations that will guarantee the success of every project. These are the story components with historically validated data-based proofs guaranteed to increase U.S. box-office revenues.
b. Provide detailed explanations of the psychological reasons; 1. Why these components have historically accelerated any film's ability to build enough resonance and word-of-mouth to increase their box-office audiences, 2. Why every film containing just these component formulations WILL ALWAYS clear a profit at the U.S. box office, and 3. Why they are guaranteed to make even larger profits overseas. Included in this report is a forecast of the project's U.S. profitability or non-profitability, and the estimate of its international incomes.
Level C (If the project is NOT rewritable)
We privately;
c. Define ways of eliminating each of the negative structural component formulations identified within the storyline.
d. Define ways to reorganizing the negative structural component formulations in the project in order to lessen the detriment caused by the previous unprofitable formulations.
e. Define ways to eliminate the conflicts between the actor's archetype and their character's archetype, or their counterpart's archetypes in the storyline.
Level C (If the project IS rewritable)
We confidentially;
f. Suggest the reorganization of structural playability components that will increase the project's profitability. These are positive component enhancements that help compensate for any detriment caused by any negative components which are not allowed to be removed from the story.
g. Generate a list of POSITIVE structural component formulations not found in the script which will increase the projects profitability in the U.S. and overseas if added. We include the exact reasons WHY these components have historically ACCELERATED every film's ability to generate enough resonance and word-of-mouth to increase its mass audiences, and clear a profit. We will also attach advisories that will generate even more income in global sales and on DVDs or in ESTs.
Four: (This operation is optional and is not required to guarantee profitability.
See #4 on the CFI project assistance flow chart)
PREPRODUCTION STORY & SURVEY ANALYSIS
We will personally;
a. Work with your other script or audience research companies if you desire us to assist in the formulation of inquiries during preproduction or pre-screening audience response surveys and RDD phone polling.
b. Segregate meaningful data more precisely and disseminates that information more clearly to production participants than other research group is able. We will provide you with written documentation covering the range of relationships to structural component variations that surveyed respondents voluntarily or unconsciously articulate. Our proprietary knowledge of the cinematic archetypes and film structural component formulations gives us an edge in delineating survey respondent inclinations and priorities.
Five: (This operation is required to guarantee profitability. See #5 on the CFI
project assistance flow chart.)
PLOT-POINT PLACEMENT AND DEVELOPMENT
We personally;
a. Work with you or your staff AFTER your story receives the green-light, in order to maximize the marketability and playability of structural components and elements within the story, thus achieving greater audience response and deeper emotional or charismatic effectiveness (as historically demonstrated by similarly successful pictures).
b. Correlate common denominators of previously profitable projects from the CFI database that relate to the structure of the storyline, and we can assist your writers or directors in finding more opportunities for incorporating the psychologically validated, audience-engaging elements and physically attractive charisgraphic and/or structural component formulations.
Level D
II. CASTING COORDINATION
Six: (see #6 on the CFI project assistance flow chart)
STORYLINE ARCHETYPE BREAKDOWNS
We privately;
a. Read the script you send us and begin a CINEMATIC ARCHETYPE breakdown of the storyline's CHARACTERS and their interactive formulations.
b. Evaluate the behaviors of the characters in the script against the forty-two (42) cinematic behaviorisms that divide them into True-Hero or Anti-Hero cinematic archetype classifications.
c. Provide you with a list of all the characters in each cinematic archetype.
d. Provide a detailed description of the behaviors for each character's archetype (as compared to its opposing archetype) so you can conceptualize and validate the actions or reactions of each character's personal archetype.
e. Make preliminary casting considerations from over 4500 leading actors who have been previously identified for cinematic archetype with CorePersona archetype software. These actors have been psychometrically identified as to their in-birthed True-Hero or Anti-Hero cinematic archetype. We provide these archetypal correlations for your consideration, or when communicating with your casting personnel.
IF YOU HAVE SPECIFIC ACTORS IN MIND OR ALREADY ATTACHED TO THE PROJECT...
CFI will personally;
f. Psychometrically analyze the cinematic inborn hero-archetype of each actor in consideration with CorePersona cinematic archetype software.
g. List those actors which have the correct in-birthed True-Hero archetype NATURE for the true-hero characters in the storyline.
h. List those actors with the correct in-birthed Anti-Hero archetype NATURE for the anti-hero characters in the storyline.
i. List those actors who are not the correct match to the True-Hero character's archetype and those who are not the correct match to the Anti-Hero character's archetype. These actors would be rejected by the mass audience and degrade the story's profit potential. We can provide you these lists for evaluation.
j. Compare lists of the essences or personality qualities or quirks you are targeting for each character in the story and analyze every actor under your casting consideration with CorePersona essence-set software (using a copy of their audition tape and biometrically searching for the essences you request). We can provide a confidential report to you on the essences that are found in the individual actors ... and the essences which are not found.
Seven:
TALENT SEXUAL CHEMISTRY ORCHESTRATION
CFI privately can;
a. Review the screenplay for romantic and sexual behaviorisms ... and then analyze the cinematic archetypal formulations between the characters involved.
b. If the characters' archetypes are formulated INCORRECTLY, we will make private suggestions as to scripting in order to achieve the highest possible magnetism in the romantic or sexual pairings.
c. Once the romantic or sexual pairings of characters are formulated by archetype correctly, we investigate the archetypes and essence-set for all actors considered for romantic casting with CorePersona cinema archetype software (and CorePersona essence-set software) using a copy of the audition tapes. We can provide you with a confirmation of the selection, or we will provide additional casting suggestions for insuring sexual or romantic chemistry between the actors.
Eight:
TALENT CASTING COORDINATION
CFI can;
a. Review the screenplay's archetype requirements with you privately, or with casting personnel if you desire, and outline the archetypal parameters needed to keep in mind while receiving submissions from talent.
b. Biometrically scan the headshot submissions received by your casting personnel and segregate them by their in-birthed archetypes with CorePersona cinematic archetype software. We will return them to you (or to your casting personnel) segregated by their archetypes, correctly matched to the storyline archetypes.
c. Psychometrically research the talent's audition tapes for the essences you desire in each character. We compare the cinemagraphic essences of each actor in consideration with CorePersona essence-set software and report on matching the essences correlations you desired.
d. Evaluate the actor's submissions for the correct romantic chemistry archetypal formulation and identify pairings with CorePersona cinematic archetype software and CorePersona essence-set software. We can work privately with the producer, director, or personally assist the casting director or casting personnel in this process either intermittently, or completely, as per your request.
(This casting process eliminates the inappropriate candidates for casting and doubles the speed of the casting process. The CFI casting process eliminates over 50% of the time you would normally spend considering candidates who are inappropriate. It allows you to see twice as many of the appropriate candidates as you would normally have time to see.)
Nine:
CASTING DIRECTION OVERVIEW
CFI can privately;
a. Review the preliminary casting selections (compared to storyline and character archetypes) through a copy of video auditions. We identify the correct cinematic archetype selections with CorePersona cinematic archetype software and also identify the romantic or sexual chemistry compatibility through inborn archetypes and essence set formulations.
b. Reiterate the parameters dictating correct cinematic archetypal selections and make personal suggestions for the reconsideration of more appropriate archetypal candidates. (We can assist casting personnel in person if you desire ... but it is not required.)
At this point, there may be actors already cast or attached to roles who having been identified by archetype with CorePersona software and who fail to match the character's archetype in the script. In those cases;
c. We will privately suggest how to REORGANIZE as much of the character's structural storyline behaviors as possible to MATCH the actor's own personal cinematic hero-archetype.
d. We can also inform you of the actors' out-born nurtured essence-sets (with CorePersona essence-set software) for enhancing your actor's performance and for improving your actor's direction. Quick meetings with the director or producers to demonstrate or reiterate the quantities and qualities in the cast players archetypes are also available if you desire, but they are not required.
Level E
III. PRODUCTION TRACKING
Ten: (see #10 on the project assistance flow chart)
TRACKING RECOMMENDATIONS
using MPI (Motion Picture Indexing) and CAES (CorePersona Archetype/Essence-Set Identification).
We can privately;
a. Review the dailies via a private internet connection (or on screen if you prefer) in order to examine the cinematic archetypal and essence-set delivery, in guidance given by directors, to actors during filming and to insure the proper utilization of profitable motion picture component formulations.
b. Verify that the directional guidance given during filming is in compliance with scripted archetype and essence-set character assignments and that the MPI playability and profitability components are in alignment with archetypal character development as well.
c. We can also scrutinize the structural plot points and scene development happening on-set while shooting ... to verify storyline structural construction is keeping within the parameters for exploiting the most profitable component formulations ... and the playability of the cinematic archetypes. CFI privately reports any discrepancies with the principle contact.
Eleven:
MUSICAL SCORE ANALYSIS
We can privately;
a. Analyze the musical score before final editing and compare the psychological parameters of the musical patterns inside the score to the patterns of previous scoring parameters validated by successful CFI audience responses, and that are verified by historical research analysis.
b. Extrapolate the emotional direction applied to each scene and tabulate a percentage score for the content, continuity, and congruity of the musical score to context ratios within an overall equation.
c. The musical score can either destroy a film - or make it comfortable and intensify the imagery. It all depends on the directional context applied and perceived by the audience while they watch and listen in suspended disbelief. We can also provide a report of musically perceived conceptualities, contextualities and emotional target points for the project ... from CFI team assessments, static demographic focus groups, or transit target audience surveys.
Twelve:
ROUGH CUT REVIEW
We can personally;
a. View screenings of rough cuts or work prints over the net (or on screen) to offer advice or observations in correlation to written or oral reports, as to the overall compliance and continuity of the film's structural components as previous scripted, or as achieved in filming.
b. Tabulate structural component valuations during rough cuts, or work prints in written reports to provide producers and distributors with an idea of where they rank in profit potential and audience acceptability.
c. Provide suggestions for positive components to be added to filming, when unforeseen developments require additions to the script. We can also consult with producers and directors on components they are considering to add, in order to eliminate any negative profitability.
Thirteen:
TITLE REVIEW & RECOMMENDS
a. CFI can observe title development and evaluate those structural components for audience resonance and attractiveness based on historical paradigms in audience psychology. We can make suggestions to eliminate psychological flaws and increase positive acceptability.
IV. MARKETING SURVEILLANCE
Fourteen: (see #14 on the project assistance flow chart)
SOUNDTRACK ANALYSIS
a. CFI can analyze film soundtracks before sweetening and compare the psychological parameters of the musical conceptions inside the tracks to patterns validated by successful responses, verified by historical CFI analysis.
b. We extrapolate the emotional direction expressed by the soundtrack in the target scene, and tabulate a percentage score for the 1. content, 2. conceptuality, 3. continuity, and 4. contextuality of the soundtrack as compared to the emotional cause and effect ratio in each scene.
c. We privately provide a report of the perceived contextuality and emotional target points for each soundtrack from the CFI team assessment, static demographic focus groups, or transit target audience surveys.
Fifteen: (This activity is optional and is not required to guarantee profitability.)
PRE-SCREENING AUDIENCE RESEARCH
We can personally;
a. Assist post-production research groups with pre-screenings, audience response analysis, and exit polling. Our technically advanced audience response measuring capacities exceed the elementary methods employed by current research groups.
b. Oversee survey operations and edit survey questionnaires for augmenting the quality of the data extracted from pre-screenings.
c. Extrapolate data from the preliminary totals of survey respondents and re-tabulate the results for enhanced delineations and objective dissemination to forward to marketing and promotional teams.
d. Consult and advise department heads as to the validity and strength of outside research group recommendations.
Sixteen: (This activity is a required operation to guarantee profitability.)
TRAILER SCENE AND KEY ART SELECTION
We can personally;
a. Assist marketing teams and key artists in accurately visualizing and graphically demonstrating the behavioral aspects of the leading actor's archetypes and chemistries for Charisgraphic charismatic imaging to enhance audience expectations and visceral programming.
b. Observe and assist marketing teams in charismatic chemistry, archetypal scene selection, and essence imagery and structural component formulation manipulation, for magnifying the theatrical trailer's construction, internet distributions, and the theatrical audience's word-of-mouth enthusiasm.
V. Final Consultation
The CFI / MAP MASS-AUDIENCE PROFIT REPORT
We will document the entire development and production process, and address those findings on the CFI Mass-Audience Profitability Report.
This private report will quantify the final component formulations embedded in the project and breakdown the valuations of the components that predict your projects playability and profitability.
The total valuation of formulation components will quantify and qualify the fiscal success or failure of the motion picture when wide-released at the U.S. box office, and forecast its income in the global market.
(CFI motion picture playability forecasts are also available in sequential tabulations throughout the development or production process, with their profitability totals available as soon as a release title and date is determined.)
Each of the line items above can be priced individually.
- or -
They can be used in combination with other applications you may already
possess in order to further guarantee profits in U.S. and international markets.
project assistance flow chart
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