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CLIENT CONFIDENTIALITY
At CFI™, our client profiles, visual software applications, casting trade secrets, and non-disclosure agreements are protected from public view through the enforcement of hardened computer security procedures.
These procedures include confidential offices and the storage of all market research data and client profiles on computer drives in securely patrolled, electronically monitored, temperature regulated computer vaults. Our internal policy of passwords and encrypted communication ensure data authenticity and the complete confidentiality of our celebrity and client services.
Protecting the advanced imaging of screen talent in the motion picture industry is a serious business. The magic in American movies is what dreams are made of -- and we protect that special imagery to insure and perpetuate the world’s enchantment. CFI™ celebrity client, studio and agency accounts are highly restricted … and they remain that way in perpetuity.
We have exclusive non-disclosure agreements with every star client we undertake. We keep those agreements (with all our research and all our advisements) locked in a vault for at least twenty years or more. (That’s probably why you've never heard about us before.)
That’s how GOOD we are at keeping secrets.
No one wants anyone else to specifically know the secrets of how they achieved their unique success! Especially if it might look too formulated or technological. And no one really wants someone they compete with to know about this amazing application. Their competition might turn around and use it to get ahead of them.
Therefore, it's our job to protect 'the magic'.
After all, 'the magic' (even though it’s not magic to us) is our livelihood, and the bread and butter of all we do. The magic of the theater is crucial to the audience’s experience. Without the hope or the expectation of that magic, there will be no suspension of disbelief to initiate the experience. Protecting that special magic and the illusion of the Hollywood, the star maker fantasy ... is a special responsibility and unique privilege. Without the magic’s existence, there would be no purpose for film to exist. Therefore, we do not allow others to publicize this dramatic edge either.
It is extremely important for us to protect the imagery of natural artistry, creativity and unspoiled giftedness within the talent. It is important for us to preserve the ideal of innocence and spontaneous vulnerability in motion picture performances. Our adamant confidentiality and extremely low business profile avoids negative inference to distasteful issues. We carefully protect our clients from public issues. Therefore, we seriously avoid any press, publicity, or extra notoriety. We will never divulge or admit to knowing anything about anyone. We are not the stars. We are basically production consultants or assistants (or just very involved script readers).