ALL THE OPENING WEEKEND MONEY IN THE WORLD ... won't make an audience run tell all their friends to go see a movie they didn't like. In fact, if the picture doesn't live up to their giant expectations created by the guys in marketing, they will vengefully tell ALL their friends NOT to go see the film!
Opening weekend marketing can only work as long as the product is worthy to receive the consumer's personal verification through word of mouth advertising. Mass marketing alone cannot create a worthy product -- it can only portend there is the possibility of such. Those who scream the loudest and achieve opening weekend notoriety can only succeed if they have previously overcome the enigmatic errors of motion picture storytelling. Great marketing can never compensate for a film containing too many component errors.
THE PROOF OF THESE ARE THE NUMEROUS STAR-POWERED, HIGH-PRICED, ULTA-HYPED, MAJOR MOTION PICTURES THAT FAIL TO LIVE UP TO DISTRIBUTOR'S EXPECTATIONS AND REQUIRE IMAGINATIVE HIND-SIGHT EXCUSES THAT BLAME ANYTHING THEY CAN THINK INSTEAD OF THE REAL REASONS - BECAUSE IF THEY HAD KNOWN THE REAL REASONS THEY WOULD HAVE FIXED THEM TO BEGIN WITH.
It's not what the story is all about or how much you can hype it up with marketing that counts -- every story in the world is worth a tell, as long as you tell it well. HOW YOU TELL a story, is what lifts a story into glory. As long as you've connected the components correctly, your marketing need not be so large as to increase the audience's own expectancies, but only be as large as the audience would have proportionately expected it to be. Anything more is a waste of time and production money....
Implementing component dynamics correctly while telling a story is what blesses an audience with the pleasure of trusting your tell. The correct dynamics provide the formulas they desperately need and intimately trust in order to risk their reputations of artistic judgments on -- to encourage their friends to go see -- and to go see it again themselves.
Your opening audience can enlarge their own existence, in the eyes of their neighbors (and enlarge your pocketbook too) in sharing with their friends and relatives the gratification and satisfaction that your film rewarded to them. But first, you must understand and implement the intimate keys to the over two-hundred motion picture components they subconsciously adore (and avoid those components they psychologically abhor) in order to guarantee product life cycles and achieve the best earnings.
A company with the ability to avoid the pitfalls of ambiguous or obscure storytelling will outshine the competition and place itself in the lucrative position of power and control over a growing worldwide market. A company with the CFI™ formulations will avoid financial loss and maintain the business reputation required to generate market enthusiasm and encourage continuous stock investments.
The ability to consciously avoid errors plaguing every other film company is guaranteed through implementation of risk aversion formulation and audience response psychology. This one simple technology can achieve consistent fulfillment of subconscious priorities deep inside theatrical commodities.
Many affluent corporations continue to pour volumes of cash into hundreds of unenlightened projects in the hope of harvesting enough good product to satiate the digital masses. They'll gladly accept a majority of losses as inevitable in order to satisfy their downstream media audience. It’s their corporate law of averages. Make enough pictures and something is bound to stick somewhere. By playing these odds, they hope to fill their company's pipelines.
If you have the deep pockets of a vertically integrated global corporation, that's just fine. But sooner or later your reputation is going to sink into obscurity -- and the boys upstairs are going to make a change in your parking spot.
And if you are in competition with mega-funded enmities, throwing massive amounts of cash at opening weekend marketing will eventually devastate your economy. The only way to stay ahead of the pack is to avoid the 77% failure rates and pump out audience satisfaction every time. Component production technology provides that capacity to studios, agencies and production companies and supplies them with the advantage they need to compete against gigantic media-mogul marketing.
At CFI™, our mission is to improve the productivity and profitability of film entertainment. Our goal is to assist film producers and distributors in cinematic risk aversion technology for reducing financial liabilities, increasing gross earnings, exalting commercial credibility, increasing market share, and insuring future viability.
Awareness of the audience and how they choose to make or break you is all it takes. We’ll provide you with extensive details and explicit proofs of exactly how we can improve your filmmaking revenues and triple your success. We'll demonstrate the literal validations and historical proofs in an objective and precise presentation. We have scientific proof of these dynamics and all of our other modalities. We can diagram the cinematic relationships components weave inside every formulation -- and the outcomes they each produce.