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The Best Attributes in Entertainment Talent
THE EIGHT MOST IMPORTANT QUALITIES IN SHOW BUSINESS
At CFI, our screen essence imaging process quantitatively identifies what mass audiences believe is the greatest ‘essence’ and archetypal naturalness in your talent ... and what kind of characters, styles or roles they automatically want to watch you portray. We correlate, calculate, survey and evaluate that naturalness and provide this screen-imaging data for industry management, talent agencies and production companies. Through our efforts, we improve the product with the advantageous attributes and career-oriented qualities that follow:
1. CONFIDENCE -- As in any business, no other single attribute is more important than supreme Confidence. By giving actors a foreknowledge of what audiences really expect from them, they can walk into a casting office or act on the screen with absolute confidence and self-assuredness. Talents become unlimited with the objective knowledge of their own natural radiance. An actor armed with the invaluable knowledge of an audience’s predilection of their character is confidently creative and unstoppable.
Confidence blossoms when the unknown departs. The priceless gifts of artistic expression, with both mind and bodily emotions, are generously distributed free of restraint whenever the giver knows beforehand that their gift is eagerly awaited by all recipients. Being able to fearlessly present the innermost intimate, most inborn characterization of true life is the primary purpose of every motion picture product.
Through awareness of its acceptability to the audience and with the realization of the truest self, as comprehended by motion picture consumers, actors can convince any audience commandingly -- wherever they are heard and whenever they appear. This is the blessing of the self-possession provided by CFI Charisma Dynamics™.
Like the Cowardly Lion in the Wizard of Oz, actors only need the insight and verification of how they are truly recognized and emotionally accepted in order to fulfill their ‘king of the jungle’ destiny. With a ferocious new courage stemming from audience confirmed acceptability, there comes the devotion to develop the following;
2. DISCIPLINE -- Having a foreknowledge of their believable naturalness, actors can organize their business efforts with excitement and clarity. They can concentrate on their image to formulate an active career track and increase productivity without fear, confusion, hesitation or distraction. While they feel their confidence increasing, talent will aspire to enterprising undertakings and accentuate achievements to enhance it. They’ll take on the personal responsibilities required to promote it and exercise them more efficiently. Product finds the daily grind less drudging and less monotonous when they have a truly validated image to rely on and progress more effectively.
By comparing the parameter of each storyline breakdown or casting call to their own range of essential character qualities, talents can analyze their chances for success and vanquish the pains of rejection. Understanding the audience’s pre-conceptions of their visual personality gives the product an insight and a foundation on which to audition.
Having an objective view of what others see them for (and thus hire them for) can make jumping out of bed and facing the routine so much easier. An awareness of their own unique importance can keep talent applied to the task at hand -- no matter how long it takes them to find the vehicle for success. ‘Hanging in there’ and enforcing their image on distributors because ‘they know what they are to them and can play it precisely’ is the path to multiple auditions and audience victories. Knowing how to coordinate your imagery in front of the mass audience is like knowing how to control the machine behind the great and wonderful vision of Oz. The next skill required therefore is nothing more than;
3. TIMING -- With new information about their ultimate qualities, product can focus its energy on the most appropriate channels for exposure. They can direct themselves with cunning and precision towards exacting opportunities at the best times to accommodate their essences and actuate their perceived imagery most successfully. When they are clear about their own cinematic aptitude and attributes, talents stop wasting valuable time and money on irrelevant possibilities. Frustration and depression are eliminated when actors stop auditioning for anything and everything, and purposefully fixes their commitment on relevant casting opportunities that specifically include a character closest to their own cinematic archetype and essences.
Your company’s money and energies are also spent more effectively with talent who have already been processed with CFI Screen Dynamics™ because they are truly in touch with their archetypal essences and can adapt to your intimate casting recommendations more rapidly, effectively and affirmatively. The timing and placement of one’s image before the public is essential. Conscientious timing is everything -- bad timing is nothing. Just compare the Wicked Witches to Dorothy -- they had really poor timing and Dorothy had too much of the following;
4. NOTICE/ABILITY -- Foreknowledge of what the audience expects from your talent in the future can be used to vastly improve your talent’s physical notice/ability or notoriety. By designing fashionable and cosmetic appearances in ways that accommodate and accentuate the audience’s ideals and expectancies, the product retains more attention than its competition. By correlating a talent’s attitudes, attributes and fashionable grooming to audience perceptions, we help talent create naturally intriguing and provocative personal imagery with an infectious presence that promotes the imaging rapidly and magnetizes audiences.
The deliberate decorum of the realized self-accentuating its newly perceived personality is key to grabbing and maintaining audience attention. Not only do the talent’s articulated essences pierce the audience’s consciousness, but also their essence organized grooming and physical appearances pronounce it as well. Like the Scarecrow who could organize itself better (if he had only had a brain), the talent’s mental realization of their inner self as seen by others and the incorporation of that awareness, creates in product an intrinsic strength of character so powerful and dynamic that it is impossible to ignore. And impossible not to receive;
5. BELIEVABILITY -- The most important benefit of all. The inherent naturalness of your talent’s acting is already expected. Your players are absolutely convincing and absolutely believable whenever they accurately reciprocate the audience’s innate beliefs in them. An audience can honestly believe any performance when that performance honestly validates their own pre-conceptions of the actor’s natural persona and inherent believability.
Reinforced with a foreknowledge of what audiences are assuming about them, film products can establish consistent and unwavering believability by playing towards an audience’s assumptions and convince them successfully with intrinsic essences and believable archetype.
It’s like having the audience tell your talent ahead of time what they’re ready to believe in and it’s a very magical thing. But they won’t trust your talent if your talent doesn’t understand that and continuously fails to entertain them according to their introspection of the talent’s natural image and essences. It’s like the Good Witch of the North ... your audience will believe in anything you tell them to believe as long as you understand the way your audience believes. It’s a special relationship of interdependent trust and suspension of dis-belief that encourages;
6. MEMORABILITY -- Knowing what an audience expects from a product provides the producer with a brave new license to perform more intensely and more profoundly. Due to the new-sprung confidence in actually fulfilling their audience’s desires, talent can relax and act more naturally. The ease and comfort with which your talent can execute their deepest, most sincere character traits will open up access to the affectionate, long-term memories in all audiences ... and those inside the industry as well.
By giving archetypal products the foreknowledge of what every audience is expecting from them, we intensify and magnify their inherent energies and the actor attains an endless and undeniable memorability. The power and intensity with which talent can now express their inner naturalness will lay down a precise roadway deep within their spectator’s psyches and make them impossible to forget.
Confident presentations with character/role mastery, cinematic charm and ingenious graphic design will increase in natural intensity and memorability of the talent, and cement an impression on both film industry leaders and theatrical audiences alike. So if they aren’t cast for the first role, they’ll remember them next time and call them in again and again. Nevertheless, before they can do that ... they must be given the talent’s natural screen essence and graphically coordinated archetypal imagery first.
By fulfilling the pre-supposed imaginations of their presumptive audiences, the talent becomes a brilliant icon deep inside the audience’s mind. Like the Tin Man with his new heart, the emotional confidence and majesty they exude during every expression or spoken line will anchor their spirit permanently inside the heart of the audience.
The six previously mentioned benefits are collective prerequisites for achieving the ONE ultimate and superior goal of this incredible journey which is;
7. SCREEN CHARISMA and SEX APPEAL -- That mesmerizing, enchanting, provocative and magical grace which is accessed only through synchronicity of your talent with its media audiences and industry press.
This is that precious thing called Presence ... this is that magic behind ‘IT' whereby intense magnetic attraction flows through the formulation of a visual and audio imagery complementary to, and compatible with, the cinematic essence every audience pre-perceives concerning each actor’s unique personality.
Attractiveness to a talent is magnified by enhancement of four star power qualities: Confidence, Notice/ability, Believability and Memorability.
These same four qualities are the same characteristics each and every member of an audience confidentially craves -- and it is through unconscious myofacial imitating of the actor on the screen that they are able to experience it for themselves. Audiences will instinctively crave product with those four qualities.
By psychologically empowering and graphically packaging an actor’s unique set of essences within their cinematic archetype (as verified by the audience perception of their inherent character/roles and essences), the actor’s screen charisma and sexual power exponentially accelerate toward the star power level of entertainment success and commercial celebrity -- one of the starring benefits of CFI Charisma Dynamics™.
Actors who rule in confidence, notice/ability, memorability and believability are automatically charismatic to anyone who would wish to acquire the same. Opposites attract. Like those ruby slippers of Dorothy’s. If you’ve got ‘IT’ (believability, memorability, notice/ability and confidence) and they don’t, they are naturally going to be ‘attracted’ towards you, and will have a charismatic craving to be near you, watch you again and again, and then try to get it away from you.
Now there is the final requirement for lasting success in film screen charisma and that is;
8. CONSISTENCY -- Being a success consistently, is the fast track to global stardom.
Consistent archetypal casting and actors consistently playing within their verified essences (because they can actually understand them after CFI processing) will exalt the talent’s special qualities in both the critic’s and the public’s eyes alike. Establishing complete consistency within the career of an entertainer can be accomplished through the application of exclusive audience analysis and the professional imaging services we provide. Having a clear knowledge of film audience desires and expectancies provide your talent with a foundation of imagery in which they can consistently and continuously aspire. (Without consistency, the seven previously mentioned qualities derived from CFI screen image processing lack sincerity and cause the audience to examine their own gullibility.)
Through periodically refreshing the remembrance of data obtained from their screen image processing, the talent acquires the potential necessary to consistently demonstrate their new charisma in front of audiences. Building a consistent, emotional confidence and personal trust within their audience insures a player’s superior acting and box office draw.
A foreknowledge of audience conceptions will deliver these dynamic, personalized benefits to talent involved in CFI imaging. From giant production companies to innocent young talent, the screen imaging technologies we provide create powerful imagery in every product and entertainment design.
The audience’s appetite for Believability, Memorability, Notice/ability and Confidence are insatiable. They can never get enough! Through the institution of CFI applications, every player in the industry can magnify their essence and cinematic archetype and thereby exalt their power and influence.
If you have ‘IT’ they the audience will want it.
And if you have it with charismatic sex appeal, they’ll always want it more.